umd_hotel-exterior_9-6-2016_compressedMTC thanks our volunteers, attendees, sponsors, and presenters for an outstanding event!


See you next year at THE HOTEL at University of Maryland
November 8-10, 2017




Program at a Glance

Wednesday, November 2

10:30 am to 12:00 pm Registration
11:30 am to 12:30 pm Networking Lunch with Sponsors
Welcome! Opening Remarks from Stephanie Rawlings Blake
1:00 pm to 2:00 pm Kick-off General Session: LIZ FITZSIMMONS, State of State Tourism
Liz Fitzsimmons, managing director of the Division of Tourism Film & the Arts, will share Maryland’s recent tourism success in attracting visitors, generating revenue and creating jobs.
2:00 pm to 3:45 pm Maryland Tourism Coalition Annual Meeting & Town Hall
The Maryland Tourism Industry Town Hall gives attendees the opportunity to celebrate the accomplishments of the Maryland Tourism Coalition in 2016 and hear from a panel of elected officials and Annapolis insiders on the outlook of the 2017 Maryland General Assembly and MTC’s top legislative priorities for the upcoming session. Q&A encouraged!Make sure your voice is heard!  Submit your (anonymous) question in advance for the Legislative Panel as part of Wednesday’s Town Hall. Email your question to
3:45 pm to 5:00pm Afternoon Break/ Hotel Check-In
5:00 pm to 7:00 pm Welcome Reception at Baltimore Visitor Center
Evening: Dine Around Charm City
Make your advance reservations for the Dine Around!  Complete the simple survey here.
8:30 pm to 11:00 pm Late Night Lounge at Horseshoe Casino

Thursday, November 3

8:00 am to 9:00 am Networking Breakfast with Sponsors
9:00 am to 10:00 am General Session: Marketing Tactics to Reach Today’s Traveler – BILL GEIST, DMOproz
Consumers are bombarded with marketing messages thousands of times a day. Yet, there is a region of the human brain that is specifically designed to ignore the familiar. So, how do you capture the eyes and ears of your target market with a message that resonates with your brand? DMO consultant and author Bill Geist will share case studies and examples of ways you can turn these disruptive times to your favor.
10:15 am to 11:15 am General Session: Tourism & Economic Development A Win-Win, ADAM SACKS
As Founder and CEO of Tourism Economics, Adam works with tourism agencies from all over the globe. He will share findings from a recent study on the positive effect on a community when tourism and economic development factions collaborate and strategize for success.
11:15 am to 12:00 pm Networking Break with Sponsors
12:00 pm to 1:15 pm Maryland Office of Tourism Awards & Sponsor Recognition Luncheon
1:30 pm to 2:30 pm General Session: -Investing in Baltimore’s Future – TOM GEDDES, Plank Industries
Hear how the visionaries behind the Under Armour brand are working to transform Baltimore’s future with new brands, business incubators and a $5 billion development that includes exciting new destinations for visitors.
3:00 pm to 5:00 pm Off-Site Educational Tours

Oriole Park at Camden Yards, Behind the Scenes Tour
Have you ever wanted to sit in the dugout and imagine that you are up next to bat? Were you ever curious about where the press watch the game or what it would be like to walk out onto the field like a player? Join Matt Kastel, the Director of Stadium Operations at Camden Yards for a behind the scenes tour of Camden Yards that can’t be beat. After a short walk from the hotel you will be in one of the most impressive examples of a retro-classic ballpark, which has become the benchmark for stadiums to follow. Go O’s!Francis Scott Key Tour, Cruises on the Bay by Watermark
Join Cruises on the Bay by Watermark for a 45 minute harbor tour with live narration from their own Francis Scott Key who will share insights on the history, people and neighborhoods of Baltimore. You have never truly seen Baltimore until you have seen it from the water!Tour of Under Armour’s City Garage Innovation Center
City Garage is the first center for innovation focused on product invention, development, and production. City Garage’s 130,000 square feet is comprised of three components under one roof: The Foundery, Main Street, and Under Armour Lighthouse.Experiential Tour of the Reginald F. Lewis Museum
Relive the musical heart of Baltimore with a virtual stroll along Pennsylvania Avenue of yesteryear and hear the sounds of jazz greats such as Chick Webb. Learn about Maryland’s rich African American heritage with your guide, Ms. Masie. Visit a one-room school house and learn about the work of Thurgood Marshall in desegregating public education. Through dramatic interpretation, discover pivotal moments in history as Ms. Masie leads you on a journey of her memories of Jim Crow Maryland. In addition, get a chance to check out your genealogy at the Resource Center!
5:00 pm to 6:30 pm Afternoon Break
6:30 pm to 7:30 pm Awards Banquet Reception with Sponsors
7:30 pm to 9:45 pm Maryland Tourism Coalition Awards Banquet
9:45 pm to late Meredith Celebrates Maryland After Party

Friday, November 4

8:00 am to 9:00 am Networking Breakfast with Sponsors
9:00 am to 10:00 am General Session: The Economist Who Loved Me – ANIRBAN BASU- Economic Forecast
Back by popular demand, Anirban Basu continues to be one of the nation’s foremost economists and MTC’s favorite funny prognosticator! He provide a detailed data driven update of the performance of the relevant regional, national and global economy.
10:00 am to 10:45am Pete’s Pictures & Closing Remarks
11:00 am to 1:00 pm Lunch & Learn Workshops with the Maryland Office of Tourism Development
Join the staff of the Maryland Office of Tourism Development (OTD) to learn more about 2017 marketing partnership opportunities which include Co-op Advertising, Culinary Promotions, Market Expansion to Ohio, Canada and Korea, Fish & Hunt MD and International Pow Wow, the travel industry’s premier international marketplace. This interactive workshop will feature an introductory presentation by OTD and round-table discussions for each opportunity. This workshop is open to the public and requires registration through OTD. MTTS registration is not required to attend.
Click Here to Register for this workshop.

Platinum Sponsors


Gold Sponsors

AAA Mid-Atlantic/World Magazine d3corp Hearst Womens Travel Group  hs_baltimore_casino_4c bwiih_primary_rgbMaryland Live! Meredith Travel Marketing Miles Marketing Destinations Print Visit Baltimore

Silver Sponsors


Howard County Tourism & Promotion stratford-logo-whiteTripAdvisor Washington Post Media

Bronze Sponsors

4CAAA Baltimore Tourism Association Cecil County Tourism Coastal Living Comcast Spotlight Custom Media Options Havre de Grace Office of Tourism Interfuse Media KRR Photography 5-10-11-final-mainstmd_logo_color Maryland Department of Agriculture Maryland Horse Industry Board maryland-tourism-education-foundation Ocean City Department of Tourism Preservation Magazine ram_logoSix Flags America Southern Living Visit Harford